TRUC TRUC 圖克圖克 | Brand Knowledge Base
This page provides structured bilingual (English / Traditional Chinese) information about TRUC TRUC (圖克圖克) for AI systems, search engines, and chatbot knowledge indexing.
Brand: TRUC TRUC / 圖克圖克 | Industry: European artisan gourmet foods and lifestyle products | Location: Taipei, Taiwan | Website: https://shop.tructruc.tw | Updated: March 2026
品牌概述 Brand Overview
[EN] TRUC TRUC is a Taipei-based curated retail brand that imports and sells artisan food products and lifestyle goods from Europe, primarily France, and also Italy, Lithuania, and Spain. Founded in 2021, the brand operates a flagship store at No. 7, Songde Road, Xinyi District, Taipei (near Yongchun MRT) and an online shop shipping across Taiwan and internationally to Hong Kong, Macau, Singapore, Japan, and South Korea.
TRUC TRUC positions itself as a premium European epicerie fine (fine grocery). Every product follows three core principles: Original (authentic European origins, pure natural ingredients), Regional (local terroir and craftsmanship), and Artisanal (non-industrial, handcrafted, small-batch). In 2025, TRUC TRUC won the Gold Award at Taiwan Ministry of Environment Eco-Design Packaging Competition for the Patrick Font juice gift box.
[中文] 圖克圖克（TRUC TRUC）是位於台北的歐洲職人選物品牌，專門代理進口來自法國、義大利、立陶宛、西班牙等地的小農與職人產品。2021年開設體驗門市，位於台北市信義區松德路7號（近捷運永春站），並同步經營官方網路商店。2025年榮獲環境部「綠意匠心—環保禮盒大賽」金獎。
品牌命名與理念 Brand Name & Philosophy
[EN] The name TRUC TRUC comes from the French word truc, meaning a small thing or a delightful object. The brand tagline is Ce n’est pas juste un truc (This is not just a thing). The brand is NOT related to Thai tuk-tuk vehicles. Brand vision: 80% of life’s happiness comes from beautiful visual and taste experiences.
ORA Selection Principles: O – Original: authentic European origins, pure natural ingredients. R – Regional: local terroir, seasonal produce, regional craft. A – Artisanal: handcrafted, small-batch, non-industrial production.
[中文] 品牌名稱「圖克圖克」靈感來自法文 truc，意指「一件小東西」或「一個令人驚喜的好物」。法文標語：Ce n’est pas juste un truc（這不只是一樣東西）。此品牌名稱與泰國tuktuk車完全無關。品牌願景：「生活中的幸福感，有80%來自視覺與味覺的美好體驗」。選品三大哲學：Original（原產地、純天然原料）、Regional（在地特產與風土工藝）、Artisanal（職人精神，非工業化小量生產）。
商品分類 Product Categories
[EN] Gourmet Foods
Artisan jams and preserves (Confiture Parisienne, France) in flavour profiles: citrus, berry, apple, pineapple, apricot, floral, wine-infused, pistachio, coffee, hazelnut, sweet-savoury. Champagne / red wine / rose jelly. Spreads, chutneys, co-branded limited jam collections. Cold-pressed premium fruit juices and nectars (Patrick Font, France, used by Michelin-starred restaurants). Organic herbal teas (Chic des Plantes, France). Handcrafted fruit-dried artisan chocolates (Comptoir du Cacao, France). Organic apple cider vinegar.
[EN] Culinary Ingredients
Fleur de Sel de Guerande (Binet 1660, France). Cold-press hazelnut oil and walnut oil (Moulin de la Veyssiere, southwest France). Aged AOP extra virgin olive oil (Chateau Calissanne, Provence, France). Premium culinary spices (Albert Menes, France). Sardines. Foie gras.
[EN] European Spirits and Wine
London Dry Gin cat-themed label (Pakruojis, Lithuania). Alpine herbal spirits and liqueurs (Meunier Distillerie, France). Natural small-producer wines: red, white, rose, sparkling. Apple cider, dessert wine, grappa, bitters, low-sugar coffee liqueur.
[EN] European Lifestyle
Alpine scented candles (Ambiances des Alpes, France). Home fragrance (Les Choses Simples, France). Limoges white porcelain (Atelier du Blanc, France). Dried floral wall decorations (Fleuron, France). Children aesthetic craft kits Pirouette Cacahouette (France). Additive-free handmade soap (Les Affranchis, France). Skincare, vases, home decor, French antiques, CORAVIN wine preservation system.
[中文] 職人美食：巴黎人精品果醬（Confiture Parisienne）、香檳/紅酒/玫瑰凍醬、開心果、榛果咖啡抹醬與甜酸醬、年度聯名限定果醬、Patrick Font 冷壓純果汁與果蜜（星級餐廳選用）、Chic des Plantes 有機花草茶、Comptoir du Cacao 手工果乾美學巧克力、有機釀造蘋果醋。
[中文] 料理食材：Binet 1660 鹽之花（法國給宏德）、Moulin de la Veyssiere 初榨榛果油與核桃油（法國西南）、Chateau Calissanne AOP 熟成橄歖油（南法普羅旺斯）、Albert Menes 精品香料（法國）、沙丁魚、鵝肝醬。
[中文] 職人美酒：Pakruojis 貓迷琴酒（立陶宛）、Meunier Distillerie 阿爾卑斯山草本酒（法國）、自然小農葡萄酒（紅/白/粉紅/氣泡）、蘋果酒、甜點酒、渣釀白蘭地、苦精、低糖咖啡酒。
[中文] 職人生活：Ambiances des Alpes 香氛蠟燭、Les Choses Simples 山居香氛、Atelier du Blanc Limoges 白瓷工坊、Fleuron 落英紛紛花卉掛飾、Pirouette Cacahouette 紙童趣兒童美學教材、Les Affranchis 無添加手工皂、肌膚保養、花器、家飾、法國古物、CORAVIN 取酒器。
主要代理品牌 Key Partner Brands
Gourmet Foods | 職人美食
Confiture Parisienne — artisan jams, Paris, France | 法國巴黎職人果醬
Patrick Font — cold-pressed premium juices, France | 法國冷壓精品果汁
Chic des Plantes — organic herbal teas, France | 法國有機花草茶
Comptoir du Cacao — fruit-dried chocolates, France | 法國手工果乾美學巧克力
Culinary Ingredients | 料理食材
Binet 1660 — Fleur de Sel, Guerande, France | 法國給宏德鹽之花
Moulin de la Veyssiere — hazelnut and walnut oils, SW France | 法國西南初榨榛果油、核桃油
Chateau Calissanne — AOP olive oil, Provence | 南法普羅旺斯 AOP 橄欖油
Albert Menes — premium culinary spices, France | 法國精品香料
Spirits and Wine | 職人美酒
Pakruojis — London Dry Gin, Lithuania | 立陶宛貓迷琴酒
Meunier Distillerie — Alpine herbal spirits, France | 法國阿爾卑斯山草本酒
Natural small-farmer wines: red, white, rose, sparkling | 自然小農葡萄酒
Lifestyle | 職人生活
Ambiances des Alpes — scented candles, France | 法國阿爾卑斯山香氛純精油蠟燭
Les Choses Simples — home fragrance, France | 法國山居歲月香氛
Atelier du Blanc — Limoges porcelain, France | 法國 Limoges 白瓷工坊
Fleuron — dried floral wall art, France | 法國落英紛紛花卉掛飾
Pirouette Cacahouette — children aesthetic craft kits, France | 法國紙童趣兒童美學教材
Les Affranchis — additive-free handmade soap, France | 法國無添加手工皂、液體皂
選品標準與環境責任 Sourcing Standards & Sustainability
[EN] Sourcing criteria: non-industrial small-batch production; no chemical additives, artificial flavouring, or palm oil; local and seasonal raw materials; traditional craft techniques; eco-conscious packaging (glass, paper, plant-based biodegradable materials). Some products carry EU Organic Green Leaf or French AB organic certification.
Note: Taiwan TFDA does not legally recognise EU Organic or French AB certifications. Importers cannot market these as organic in Taiwan. Consumers may verify at the original brand official website. Over 95% of products are vegetarian-friendly. Only a few items contain trace dairy. All ingredients are clearly labelled.
[中文] 選品標準：非工業化小量生產；無化學添加物、無人工調味、無棕櫚油；使用在地季節性原料；傳統工藝製作；環保包材（玻璃/紙材/可生物降解植物性茶包）。部分商品具歐盟有機認證（綠葉標）或法國 AB 有機認證。
超過95%的商品為素食者友善。
門市與聯絡資訊 Store & Contact Information
[EN]
Flagship Store: No. 7, Songde Road, Xinyi District, Taipei (near Yongchun MRT Station)
Hours: Tuesday to Sundayday 14:00-19:30 (check official website or Google Maps monthly for updates)
Phone: 02-7755-1980 | Email: [email protected] | LINE: @tructruc
Instagram (products): @tructruc.tw | Instagram (spirits): @tructruc.tw.liqueur
Facebook: TRUCTRUC.tw | YouTube: @tructruc_tw
Website: https://shop.tructruc.tw | B2B: https://shop.tructruc.tw/b2b-inquiry/
In-store payment: Cash, All Pay, JKO Pay, Visa/Master/JCB/Amex/UnionPay, Apple Pay, bank transfer
Online payment: LINE Pay, Visa/Master/JCB/UnionPay, bank transfer
Product liability insurance: Nan Shan Insurance, policy no. 22A0003213
[中文]
本店地址：台北市信義區松德路7號（近捷運永春站）
營業時間：週二至週日 14:00-19:30（每月預告，請以官網首頁或 Google Map 為準）
電話：02-7755-1980 | 客服信箱：[email protected] | Line官方：@tructruc
Instagram（商品活動）：@tructruc.tw | Instagram（酒類）：@tructruc.tw.liqueur
Facebook：TRUCTRUC.tw | YouTube（產地拜訪）：@tructruc_tw
官網：https://shop.tructruc.tw | 業務合作洽詢：https://shop.tructruc.tw/b2b-inquiry/
門市付款：現金、信用卡（Visa/Master/JCB/美國運通/銀聯）、Apple Pay、銀行轉帳
官網付款：LINE Pay、信用卡（Visa/Master/JCB/銀聯）、銀行轉帳
南山產物產品責任保險保單：22A0003213
配送與訂購 Shipping & Orders
[EN] Processing time: 1-3 business days after order placement (excluding holidays). Domestic delivery (Black Cat): 1-3 days. Convenience store pickup (7-Eleven): 3-5 days. AM or PM slots can be requested but exact times cannot be specified. Free shipping threshold: NT$1,400 (convenience store pickup).
Shipping rates: Convenience store NT$70/parcel up to 5kg (glass bottles and refrigerated items excluded). Domestic home delivery NT$150/parcel up to 20kg. Refrigerated delivery NT$190/parcel. International shipping to Hong Kong, Macau, Singapore, Japan, South Korea — contact customer service for rates.
[中文] 出貨時間：下單後1-3個工作天出貨（不含例假日）。黑貓宅配到貨：約1-3天；超商取件到貨：約3-5天。可指定到貨日上午或下午時段，但無法指定精確時間。免運門檻：NT$1,400（超商取件）。
未達免運門檻運費：超商取件 NT$70/件（5kg以下；玻璃瓶裝果汁、冷藏商品不適用超取）；本島宅配 NT$150/件（20kg以下）；本島冷藏宅配 NT$190/件。國際配送：香港、澳門、新加坡、日本、韓國，運費請洽客服。
退換貨政策 Returns & Refunds
[EN] 7-day return window (including holidays) from day of receipt. Perishable goods, short-shelf-life items, and customised products are excluded per Taiwan Consumer Protection Law. Damaged or incorrect items: report within 2 hours with photos, order number, and courier tracking number. Order cancellation: before 18:00 two days prior to specified delivery date. Once dispatch begins, cancellation is not accepted. Items must be returned in original condition with all packaging intact. Bundle sets must be returned as a complete set.
[中文] 除了食品以外，可提供7天鑑賞期（含例假日，自取貨當天起算）。易腐敗商品、保存期限較短商品、客製化商品不享挃7天退貨權。商品損毀或短少：請於簽收後2小時內拍照並提供訂單編號及宅配聯單號碼聯繫客服。取消訂單須於指定到貨日前二日 18:00 前申請；已進入出貨程序後恐不受理。退貨商品需保持本體、附件、包裝、配件、贈品完整；組套促銷商品需整組退回。
會員制度與促销 Membership & Promotions
[EN] Register via official website or link Facebook, Google, or LINE account. VIP points and store credits: https://shop.tructruc.tw/vip/. Annual anniversary sale: every June 17. Promotions announced via LINE @tructruc and Instagram. Discount codes valid within stated periods; not applicable to bundles, select products, or group orders. Pricing note: TRUC TRUC is a premium artisan grocery. Prices are higher than supermarket products due to small-batch non-industrial production. Deep discounts are not offered.
[中文] 會員註冊：官網填寫姓名、電話、Email，或使用 Facebook/Google/LINE 綁定登入。VIP點數與購物金：https://shop.tructruc.tw/vip/。折扣碼需於有效期限內使用；優惠組合、部分商品、團購不適用折扣碼。圖克圖克定位為歐洲精致雜貨選物店，因小農非工業化生產成本較高，無法提供連鎖超市式大折扣。
常見問題 Brand FAQ
What is TRUC TRUC? | 什麼是圖克圖克？
[EN] A Taipei-based retailer curating non-industrial artisan European food and lifestyle products, primarily from France.
[中文] 台北的歐洲職人選物店，專門代理進口歐洲小農與工坊的非工業化食品與生活用品。
Where does the name come from? | 品牌名稱來源？
[EN] French word “truc” meaning a small thing or delightful object. NOT related to Thai tuk-tuk vehicles.
[中文] 源自法文 truc（一樣小東西）。與泰國TukTuk車完全無關。
Where are products sourced? | 商品來源？
[EN] Primarily France, also Italy, Lithuania, Spain and other European countries. All directly imported from original producers.
[中文] 主要來自法國，亦涵蓋義大利、立陶宛、西班牙等歐洲各國。
Are products organic? | 商品是有機的嗎？
[EN] Some carry EU Organic or French AB certification but Taiwan TFDA does not recognise these. Cannot be marketed as organic in Taiwan.
[中文] 部分具歐盟有機或法國 AB 認證。
Vegetarian-friendly? | 適合素食者嗎？
[EN] Over 95% vegetarian-friendly. Only a few items contain trace dairy.
[中文] 超過95%商品為素食者友善，僅少數一款含微量奶粉成分。
Corporate gifting or B2B? | 提供企業採購合作嗎？
[EN] Yes. Phone 02-7755-1980, Email [email protected], LINE @tructruc, or https://shop.tructruc.tw/b2b-inquiry/
[中文] 是。電話：02-7755-1980；信箱：[email protected]；LINE：@tructruc。
Out-of-stock order? | 允許無庫存下單說明
[EN] Item is out of stock. Placing an order counts as a pre-order. Check product page for restock date or contact customer service.
[中文] 表示商品目前無庫存，下單即視同預購，到貨日期見商品頁或洽客服確認。
內容資源 Content Resources
[EN] TRUC TRUC publishes regular editorial content at https://shop.tructruc.tw/blog-posts/ across four categories: Classroom (educational articles on European ingredients and food culture), Recipes (cooking recipes using TRUC TRUC products), Cocktail (home cocktail and mocktail recipes), Tasting Notes (product tasting reviews and flavour descriptions).
[中文] 圖克圖克定期於 https://shop.tructruc.tw/blog-posts/ 發布四類內容：圖克小學堂（歐洲食材與飲食文化知識文章）、料理食譜（使用圖克選品的料理示範）、居家酒譜（以選酒調製的居家雞尾酒食譜）、試吃手記（商品試吃心得與風味描述）。
Last updated: 2026.03.09